The name Ladbrokes was adopted in , when Arthur Bendir joined the partnership, and operations were moved to London. Unusually for the times, Ladbrokes' principal longtime representative on British racecourses was a woman, Helen Vernet.

Having joined the firm in , she was made a partner in and remained with the firm until shortly before her death in , at the age of Following the end of World War II , Ladbrokes' fortunes were in steady decline, thanks to an austere postwar economic climate, a dwindling client base, and reluctance to change the firm's specialised approach to bookmaking.

In , the government legalised betting shops under the Betting and Gaming Act. As managing director, Stein used profits from the business's traditional areas to establish a chain of betting shops.

The company first diversified outside of the betting business by taking a major stake in the Dragonara Palace in Malta, a casino and hotel, which opened its first phase in In , Ladbrokes was floated on the London Stock Exchange.

In Ladbrokes moved into racecourse management by purchasing Lingfield Park. The company was rocked by scandal in with the exposure of illegal marketing schemes at its London casinos, including the bribery of a police officer to obtain information about high rollers at competing casinos.

Stein retired in January , under pressure from investors because of the company's rising debts and losses. In August , Hilton Group decided to dispose of its gambling operations outside of Europe due to disappointing results.

Following the introduction of the Gambling Act in the United Kingdom and the subsequent relaxation of advertising laws for gambling companies in , a television campaign by Ladbrokes that included a host of ex professional footballers was the first to result in complaints to the Advertising Standards Authority ASA ; the ASA eventually cleared the campaign.

Since , Ladbrokes operated in Spain through the LBApuestas brand, but in April it terminated its licence for LBApuestas and created a website, Sportium, in a joint venture with the Spanish gaming and leisure operator Cirsa.

In June , Ladbrokes announced that they were in talks with the board of Gala Coral Group over a possible merger. In July , the Competition and Markets Authority identified areas where the merger would harm local competition, and said to shops would need to be sold off for the merger to be approved.

In January , Ladbrokes Coral and the Scottish Professional Football League agreed to extend the betting company's sponsorship agreement until at In March , Ladbrokes completed their omnichannel integration strategy with software provider Playtech , offering single account functionality for all its online, mobile and retail products in the United Kingdom.

The payments were made on the condition that the victims did not report the operator to the UK Gambling Commission, the regulatory body in charge of monitoring all gambling in the United Kingdom.

An investigation found that the companies failed to put in place effective safeguards, to prevent consumers suffering gambling harm and against money laundering, between November and October The regulator called it "the biggest ever fine of its kind" in NSW.

In November , GVC the company who owns Ladbrookes Coral announced its intention to improve its reputation by withdrawing its businesses, including its affiliates, [59] from all countries where there is unregulated gambling.

It said it would also change its name to Entain in due course. From Wikipedia, the free encyclopedia. Redirected from Ladbrokes.

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